Hey, I'm Darcy Shay—the creative mind behind Wyld Made Studio. ✦
My journey into branding and creative strategy has been shaped by a love for storytelling, community, and design.
With over 12 years of experience in marketing, I’ve worked across industries—producing large-scale music festivals, building thriving online communities before social media was what it is today, and witnessing the power of design in everything from print materials to digital spaces. Seeing how branding could foster connection—whether through a beautifully crafted visual identity or a strategic online presence—led me to where I am today.
At Wyld Made Studio, I help visionary founders craft brands that feel both magnetic and deeply aligned. My approach blends strategy with soul, ensuring every touchpoint is intentional, impactful, and built to last.
As a mom, I know that time, energy, and creativity are invaluable resources. That’s why I work 1:1 with my clients to create branding that not only stands out but truly supports their growth.
But enough about me—let’s talk about you. Are you ready to build a brand presence that feels effortless, authentic, and designed for impact?
Wyld Made Studio is a creative marketing and brand strategy studio dedicated to helping independent businesses, creatives, and purpose-driven brands build compelling, strategic identities. We blend storytelling, design, and marketing into a seamless experience—crafting visuals and strategies that not only capture attention but create lasting impact. From creative direction to social media, brand identity to web presence, we shape brands with intention, clarity, and artistry.
We partner with founders, creatives, and ethical businesses who are driven by purpose and ready to make their mark—whether you’re launching a new brand, refining your online presence, or seeking deeper alignment in your marketing.
Our approach is immersive and collaborative, designed to bring your vision to life in a way that feels authentic, magnetic, and built for growth.
Your vision holds power ✦
Through thoughtful strategy and design, we craft marketing strategies that capture your essence—ensuring your community feels connected, understood, and inspired.
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With a foundation built on experience and a deep understanding of brand ecosystems, Wyld Made Studio takes a strategic, sustainable approach to marketing. Think of this as the root system of your brand’s growth—designed to support, nourish, and sustain. We craft marketing strategies where every piece—social media, email marketing, and content creation—flows together effortlessly, guiding your audience through a journey that feels natural and deeply aligned. Through thoughtful funnel design and ethical conversions, we don’t just create visibility; we cultivate trust, loyalty, and lasting impact.
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Bringing structure and soul to your brand’s voice through thoughtful, intentional content.
At Wyld Made Studio, we create content that aligns with your vision, feels deeply authentic, and nurtures real connection. From storytelling-driven email marketing to strategic social content and immersive brand visuals, every piece is crafted with purpose—designed to engage, inspire, and support sustainable growth.
Our approach weaves together strategy and creativity, ensuring your content not only looks beautiful but works in harmony with your brand’s ecosystem. Whether you need ongoing creative support or a focused project, we’re here to help you share your story in a way that feels natural and impactful.
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Guiding your brand with strategy, clarity, and deep support—so you can grow with confidence and ease.
At Wyld Made Studio, we don’t believe in one-size-fits-all solutions. Through 1:1 strategy sessions, creative direction, and hands-on marketing leadership, we help you refine your brand’s foundation, align your messaging, and build a sustainable growth plan. Whether you need a fractional CMO to bring structure and momentum, a deep-dive content strategy session, or space to process and untangle the complexities of business, our approach is rooted in both strategy and soul.
This is brand-building as it should be—intentional, intuitive, and built to last. Together, we’ll uncover what’s working, refine what’s not, and create a plan that supports both your business and your creative flow.
Let’s Bring It to Life ✦
Momentum starts with a clear path forward. Our process is designed to feel effortless, making each step toward your goals seamless and intentional. Schedule a call, and let’s map out what’s next. Your success is closer than you think.
