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How ANCHOR™ is built

One true story about your business, told everywhere AI listens.

AI doesn’t learn about you from one place. It pieces you together from reviews, profiles, forums and videos. ANCHOR™ is the system of agents, working inside your rules, that makes every one of those sources tell the same verified story, and proves it every Monday.

Start ANCHOR™See what AI says about you
The big shift

Search ranked pages, but AI remembers businesses.

ChatGPT and tools like it build a picture of your business from everything written about you online. The clearer and more consistent that picture is, the more often AI names you.

How search sees youA listimplant dentist austin
You · result #6A link someone might click, one of ten.
How AI sees you with ANCHOR™ExampleAn entity it trusts
LLakeview Implant StudioDr. Maya Reyes, DDSBoard-certified prosthodontistFull-arch implants$24k–$32k per archAustin, TX · open Saturdays4.9 ★ from 212 reviewsSame-day temporariesFinancing availableCited on Reddit and in Dental Tribune
SEO, AEO and GEO, in one system

Getting found is the floor, and getting recommended is the goal.

GEO · generative engine optimizationRecommendedWhen someone asks AI to compare options, it picks you, because every source it checks agrees.
AEO · answer engine optimizationQuotedAI lifts your answer word for word, in AI Overviews, voice assistants and chat.
SEO · search engine optimizationFoundGoogle, Bing and AI tools can find you, read you and trust that you’re real.
Inside ANCHOR™

Five layers run every day, so you never have to think about any of them.

Agents do the heavy lifting inside the rules you set, and every layer feeds the next. Here is one member’s Tuesday morning.

1
Layer 1 · The recordYour Ground TruthEverything AI should know about you, in one verified record, checked against every place it shows up. Our hallucination check catches wrong facts AI repeats and corrects them at the source. It lives on your site, or on your Hosted ANCHOR™ Hub if you don’t have one.◆Built in our private studio, never shared with AI training
Verified record · LakeviewExampleChecked 6:00 AM
Lead dentistDr. Maya Reyes, DDS6/6 agree
Full-arch price$24k–$32k per arch5/6 agree
HoursMon–Sat, 8 to 66/6 agree
Saturday emergenciesYes, by 10 AM3/6 · fixing
2
Layer 2 · The agentsA team that never clocks outSpecialist agents audit what AI says, write quotable answers, keep profiles in sync and join the conversations AI reads. Cora turns one 60-second voice memo into a week of content, and Soren answers every lead.◆Agents run on our own models, scheduled around the clock
Agent activity · today23 tasks
6:00AuditorAsked 10 AI tools 75 buyer questions
6:11AuditorGemini still says closed Saturdays
6:14ReputationQueued Bing Places and 3 directory fixes
6:20CoraDrafted “Are same-day implants safe?” with Dr. Reyes’ quote
6:32CommunityDrafted a reply to a 412-upvote r/Austin thread
3
Layer 3 · Your rulesYour rules on every moveEvery draft is checked against your Ground Truth before it goes out, and nothing goes live outside the rules you set. Review, pause or undo anything, anytime.◆Every change logged, undo in one tap
{•}Your rules3 drafts checked this morning2 posted
Reddit reply · r/Austin“Disclosure, I work with Lakeview. They post full-arch ranges upfront, which is rare. Happy to share what’s included.”
PublishEditWaiting: price mentions go to Dr. Reyes
4
Layer 4 · EverywhereEverywhere buyers find youChanges go out to every source AI trusts, and your facts are served to AI tools in the format they read best.◆Served from 300+ cities worldwide
Published · 9:16 AMAI reads it in under 50ms, from 300+ cities
Google Business ProfileHours updated✓
Bing PlacesSynced✓
RedditReply drafted for you✓
LinkedInArticle live✓
5
Layer 5 · The proofMeasured, then sharpenedEvery Monday your ANCHOR™ Index shows what moved and who AI names instead, and it sets the agents’ plan for the week ahead.◆Six AI tools tested every week
ANCHOR™ Index · Monday▲ 5 pts
52%Next: win “emergency dentist near me,” where Summit still leads.
The whole system runs for you from $497/mo, live within 24 hours.Start ANCHOR™
Why it works

We build on what research shows makes AI quote a business, and smaller players gain the most.

More visibility in AI answers, by technique
Quotes from a named expertup to 41%How we do it: your 60-second voice intro and weekly memos capture your own words, and Cora puts your name on them.
Real numbers30–40%How we do it: prices, results and timelines from your verified record, never invented.
Trusted sources cited30–40%How we do it: every answer links to credentials, associations and press that back you up.
Stuffing in keywordslittle to noneThe old SEO habit. We don’t do it, because AI largely ignores it.
Source: Aggarwal et al., “GEO: Generative Engine Optimization,” Princeton University, KDD 2024.
The equalizer+115%visibility for sites ranked fifth or lower on Google once they cited their sources.In the same study, the biggest gains went to the smaller names, not the ones already at the top. In AI answers, years of someone else’s head start matter far less than being the clearest, best-backed answer this week.
Once it’s running

Every source that agrees with the next makes AI more certain it should name you.

✓Reddit reply approvedCited 14× this weekM3 new reviews mention priceProfile synced everywhereConsult booked · Thu 2:00{•}✓
52%ANCHOR™ Index41AI citations this week25answer pages live
Get named first

AI is deciding who to trust in your market right now, which makes this week your head start.

Our agents build your story everywhere AI learns, and every Monday’s Index sets the agents’ next move.

✓A person checks every public change✓You own everything we create✓Your say on AI training✓Cancel any month, $0 setup
Start ANCHOR™From $497/mo · live within 24 hours→See what AI says about youFree scan · about 60 seconds→Talk to our team30 min · walk through the system for your business→
The Wyld Brief

The four-minute read that keeps you a step ahead of AI.

Every week our agents put thousands of real buying questions to AI and our team studies who gets recommended. The Brief is the part we share: what shifted, why, and the one move to make before your competitors notice.

Inside every issue
01What changedThe shift in who AI recommends, spotted before it shows up anywhere else.
02Why it matters to youWhat it means for businesses like yours, in plain English.
03Your 20-minute moveOne thing to do this week, written so you can do it today.
04Tools, offers and early accessWhat we use with members, partner deals, and studio news first.
Free · one-click unsubscribePast issuesThe Library
{•}The Wyld BriefTue, Oct 20 · 6:00 AMIssue #42 · 4 min read
AI just started reading your prices out loud.
What changedChatGPT and Google’s AI answers began quoting prices straight from business websites. Our read: AI now prefers a business it can quote over one it has to guess about. “Call for pricing” is quietly turning into “not recommended.”
Do this · 20 minPut a price range on your most-booked service page, in plain text, not a PDF. “Most cases run $3,500–$5,000” beats silence every time.
The toolPartner linkThe free page-speed checker we run before every launch. Slow pages get read less often by AI, and your prices never get seen.
From the studioSubscribers onlyANCHOR™ Growth now shows you exactly who AI names instead of you. Brief readers get month one at half price through Friday.